Renaissance Hotels & Resorts is looking to discover the next big filmmaker for the Youtube generation. The global hotel brand is challenging aspiring filmmakers to create short films about Renaissance that will be entered in an international advertising competition sponsored by MOFILM. Designed for use in the digital space, the film that best exemplifies the brand will be showcased at the Cannes Lions film festival hosted by Spike Lee June 21 - 27. Contestants have until June 8th to submit their videos on the MOFILM website.
"Giving aspiring creative individuals this type of opportunity to tell their story truly resonates with me," said Spike Lee. "It's such a unique collaboration of your everyday consumer along with major worldwide brands and focuses purely around what the individual would like to celebrate about these brands."
"Renaissance Hotels & Resorts is a brand for passionate travelers, who may be visiting for business or for pleasure, but whenever and wherever they travel, our guests delight in the discovery process. They want to know what's out there, what's new, what's local, what's not typically their everyday routine," said Tina Edmundson, senior vice president, lifestyle brands and Renaissance operations. "This is why we are excited about being a part of the MOFILM project and to discover these new and emerging filmmakers with the passion to tell the Renaissance story."
Among the submitted videos, Renaissance will award prizes to the top three winners with the first place winner receiving a 7 day/6 night trip to a major film festival of their choice over the next year in
Paris, New York, London, Hollywood, Toronto, Miami or Sydney. The first place winner will also join Spike Lee at the Cannes Lions 2009 Advertising Festival held in the South of France the 21-27 of June where they will compete against the top films selected by the eleven other top brands participating in the MOFILM competition for the chance to win a festival grand prize of $12,000 and an apprenticeship with Spike Lee on his next film or ad project.
The MOFILM U12 competition brings together 12 of the world's leading brands to offer creative's all over the world the chance to develop branded communication via video in a competition designed to showcase global talent. Not only does the competition allow everyday individuals a unique opportunity to let their voices be heard, but also the chance to obtain visibility in front of top brands and an estimated 10 million video, internet and mobile viewers worldwide.
If you want to join the conversation about Renaissance Hotels & Resorts and MOFILM, tweet us at www.twitter.com/MOFILMrenhotels where you can learn more about our brand.
Visit www.mofilm.com for complete guidelines and information.
Renaissance Hotels & Resorts is a luxury hotel chain with 140 properties in 28 countries that speaks to travelers in search of authentic local discoveries whether their trip is for business or leisure. Renaissance Hotels & Resorts has recently welcomed three new gems to its global collection -- The ultra modern Renaissance Paris Arc de Triomphe Hotel, the beautifully restored historic Eden Roc, a Renaissance Beach Resort and Spa in Miami, Florida and the chic Renaissance New York Hotel 57 in Manhattan. These properties add to a collection already defined by distinctive and well-known icons such as the Renaissance Mayflower Hotel, the Blackstone Renaissance Hotel in Chicago the Shelbourne Dublin Renaissance and Renaissance Beijing.