Famous for launching the most outstanding and innovative marketing campaigns, Baby Phat by Kimora Lee Simmons, in collaboration with GIANT Magazine, presents the "Sole Series" Campaign! GIANT and Baby Phat have embarked on a unique multi-media program that will engage the audience by integrating readers' experience with Baby Phat through print, digital, special event and mobile initiatives. Performing live at Underground Station, a division of Genesco Inc., for part three of the Sole Series in-store tour is hot new pop singer-songwriter Priscilla Renea.
The bright, colorful and clever Priscilla Renea has come a long way--from her home computer where she'd upload her original, catchy songs to YouTube (over 5.8 million views and counting!) to the storied roster at Capitol Records. Her hit single 'Dollhouse' is blowing up at radio and is an anthem for relationship independence and self-confidence with the fiercely sung hook "I ain't a Doll! This ain't a Dollhouse!". Her full-length debut album Jukebox is aptly named, for it reflects 21-year-old Priscilla's wide-ranging musical sensibilities and the scope of her talents.
Priscilla, who proudly hails from Atlanta, will perform outside the Underground Station store at the Gwinnett Place Mall in Atlanta, GA at 5pm on October 23rd, 2009. For this highly anticipated event, fans will have the opportunity to meet the Atlanta native and preview tracks off Jukebox slated for a December 1st release.
Other featured artists for the "Sole Series" program have included: sizzling new girl group, Electrik Red, pop singer Kristinia DeBarge and contemporary R&B singer Dondria Nicole. This ground-breaking campaign consists of the following: a "Road to Success" print feature, in-store tour, and a mobile sweepstakes for the opportunity to win the ultimate fashionista experience by attending the Baby Phat Fashion Show during New York's renowned Fashion Week. Talk about living life in the "fab" lane.
The Baby Phat Mobile Sweepstakes to win a trip to the NY Fall 2010 Fashion Week fashion show is another element to the "Sole Series" campaign. To become eligible for this amazing opportunity, customers must text the correct answer to the Baby Phat trivia question on the back of the VIP Access Card. All correct answers are automatically entered into the sweepstakes. Since Kimora adores her fans, everyone walks away with an exclusive Kimora Lee Simmons download regardless of whether their answer is correct or incorrect.
The "Sole Series" campaign will prove to be one of the most exciting and innovative projects that Baby Phat by Kimora Lee Simmons has committed to. There will be several promotional plans to ensure that this program is a heavy hitter! The Baby Phat social media pages, Facebook, Twitter, Flickr and YouTube will be constantly updated with exclusive photos and behind-the-scenes glimpses into the production and execution of this amazing new program as well. You can also preview the developing details on GIANTmag.com.
ABOUT BABY PHAT:
In 1999 a new era of women's fashion was born with the creation of the Baby Phat clothing line. In a world filled with fashion copycats Baby Phat stood out as a fresh approach to personal style. Under the direction of maverick businesswoman and Supermodel Kimora Lee Simmons, Baby Phat quickly became one of the fastest growing clothing lines in the United States. Today this preeminent lifestyle brand allows every woman to showcase her more glamorous, chic and fashion forward side. In less than ten years the Baby Phat Collection has grown to include apparel, outerwear, swimwear, lingerie, luggage, shoes, handbags, fragrance, jewelry, and eyewear collections.
BABY PHAT GETS SOCIAL
In an era where social media dominates the web and communities domestic and international, find a way to cyber connect, Baby Phat has launched a Facebook Fan Page, a Baby Phat Twitter Page, a Baby Phat YouTube Channel and a Baby Phat Flickr Photo Page to keep their fans abreast on all the happenings in the wonderful world of Phat.
ABOUT GIANT MAGAZINE:
GIANT is a division of Interactive One, LLC, reaching more than one million readers through it's bi-monthly urban entertainment lifestyle magazine. GIANT represents "celebrity, style and culture" and features daily online reporting of the cutting edge trends, provocative news and enlightening editorial from a multi-cultural urban perspective. Re-launched in 2006 to serve the urban community, GIANT Magazine speaks uniquely to the "grown and sexy" audience who grew up on hip-hop and urban music but are now more sophisticated and worldly professionals. For more information visit www.thegiantlist.com.
ABOUT UNDERGROUND STATION:
Genesco Inc., a Nashville-based specialty retailer, sells footwear, headwear and accessories in more than 2,240 retail stores in the United States and Canada, principally under the names Journeys, Journeys Kidz, Shi by Journeys, Johnston & Murphy, Underground Station, Hatworld, Lids, Hat Shack, Hat Zone, Head Quarters and Cap Connection, and on internet websites www.journeys.com, www.undergroundstation.com, www.johnstonmurphy.com, and www.lids.com. The Company also sells footwear at wholesale under its Johnston & Murphy brand and under the licensed Dockers brand. Additional information on Genesco and its operating divisions may be accessed at its website www.genesco.com.
Showing posts with label Giant Magazine. Show all posts
Showing posts with label Giant Magazine. Show all posts
Sunday, October 04, 2009
Wednesday, August 12, 2009
INTERACTIVE ONE LAUNCHES BLACKPLANET RISING, THE FIRST ONLINE PLATFORM EMPOWERING AFRICAN AMERICANS SEEKING TO GIVE BACK TO THE COMMUNITY
Interactive One, LLC The Digital Connection for Black America and the digital division of Radio One, Inc. (NASDAQ:ROIAK and ROIA), the largest African American multimedia company, today announced the launch of BlackPlanet Rising (www.blackplanetrising.com), the first comprehensive platform to provide tools, information and connections for African Americans to give back their time and resources to the community. Interactive One will seek to activate African Americans through a broad cross-platform outreach program leveraging the Radio One stations, and its own robust online platform which reaches more than nine million monthly unique visitors and includes the original social networking site, BlackPlanet.com.
“This is the first platform that allows African Americans to connect around services for and by the community,” says Maria Weaver Watson, who as head of marketing oversees the community outreach program for Interactive One. “It also allows organizations, communities and individuals to tap into the largest African American audience across our various platforms to seek volunteers, board members, employees, and donations.”
In order to provide users with a vast number of volunteer opportunities that reflect their geographic location, skills, and areas of interest, BlackPlanet Rising has partnered with VolunteerMatch one of the Web’s most popular volunteer network (www.volunteermatch.org) with more than 68,000 nonprofit organizations to help Americans easily find where and how they can give back. This will enable users to go onto the site, enter their zip code, skills and interests, including education, public service, etc., and secure a list of active local volunteering opportunities.
“Times are tough in our communities, but it’s clear that more Americans than ever want to help solve local problems. We’ve already seen an increase of more than 12% in community service activity this year alone,” said Robert Rosenthal, Director of Communications of VolunteerMatch.
“Our hope is that we are giving a community that is inspired to contribute the tools and information to make an impact on the causes that are most important to them,” said Tom Newman, President of Interactive One. “Community service is at the heart of Radio One’s mission and history and we felt that in these challenging economic times we needed to be front and center as leaders. I am very excited to see how BlackPlanet Rising will mobilize the community further by introducing and encouraging acts of service and social change online. There is really nothing out there like this.”
Additionally, BlackPlanet Rising will put a strong emphasis in the area of education by partnering with DonorsChoose.org, a non-profit website that connects users to public schools in need. This provides BlackPlanet Rising’s community with the chance to help build the next generation of future leaders, and provide funds to support critical resources, including books, computers, supplies, field trips, and much more. The user chooses an educational project written by a public school teacher to support and DonorsChoose.org delivers materials directly to the school. In return, the user receives photos and thank you notes from the teacher and students whose lives were impacted.
“We are grateful that BlackPlanet Rising has chosen to highlight the importance of education and offer their users the opportunity to give back to their local schools and students,” said Yaritza Olmeda, East Region Associate Director, of DonorsChoose.org.
Other highlights of the site will include the Riser of the Month, which will profile individuals who have done exceptional work and made a difference in their community; a News section to provide briefs on community service; and an Upcoming Events section to highlight large scale and regional events that encourage users to get involved. BlackPlanet.com will host the BlackPlanet Rising group for members to share stories, insights and personal recommendations for community involvement.
###
ABOUT INTERACTIVE ONE
Interactive One has over fifteen million members and reaches over nine million Black Americans each month. With approximately eight billion annual page views on its suite of sites, the Company has become the definitive social network for Black America through BlackPlanet, as well as a number of leading content sites. These sites include: NewsOne (www.NewsOne.com), which provides up to the minute, comprehensive coverage of newsworthy events relevant to African Americans across the country and the world through syndicated news, original news reports, local content and opinion blogs from some of the most provocative minds in Black America; TheUrbanDaily (www.TheUrbanDaily.com), which serves as the eyes and ears for African Americans looking for a one-stop, comprehensive destination for entertainment news, information, gossip and opinion and original celebrity interviews; HelloBeautiful (www.HelloBeautiful.com), which celebrates the lives and style of African American women with a dynamic daily mix of fashion, beauty, entertainment and relationship content; and Elev8 (www.Elev8.com) which is a personal empowerment website dedicated to uplifting and enriching the lives of African Americans by offering services, tools, information and community.
Interactive One was launched by Radio One in 2008 to complement Radio One’s existing portfolio of media companies targeting the African American community. Since its launch, Interactive One has quickly become the #1 online platform for the African American community. Interactive One is powered by the mission to connect, inform, entertain and inspire the entire African American community.
ABOUT RADIO ONE
Radio One, Inc. (www.radio-one.com) is one of the nation’s largest radio broadcasting companies and the largest radio broadcasting company that primarily targets African American and urban listeners. Radio One owns and/or operates 52 radio stations located in 16 urban markets in the United States. Radio One also owns Magazine One, which publishes Giant Magazine (www.giantmag.com), interests in TV One (www.tvoneonline.com), a cable/satellite network programming primarily to African Americans, Reach Media (www.blackamericaweb.com), owner of the Tom Joyner Morning Show and other businesses associated with Tom Joyner, and Interactive One. The company is led by Chairperson and Founder Catherine L. Hughes, and her son, Alfred Liggins, III, who is Chief Executive Officer and President.
“This is the first platform that allows African Americans to connect around services for and by the community,” says Maria Weaver Watson, who as head of marketing oversees the community outreach program for Interactive One. “It also allows organizations, communities and individuals to tap into the largest African American audience across our various platforms to seek volunteers, board members, employees, and donations.”
In order to provide users with a vast number of volunteer opportunities that reflect their geographic location, skills, and areas of interest, BlackPlanet Rising has partnered with VolunteerMatch one of the Web’s most popular volunteer network (www.volunteermatch.org) with more than 68,000 nonprofit organizations to help Americans easily find where and how they can give back. This will enable users to go onto the site, enter their zip code, skills and interests, including education, public service, etc., and secure a list of active local volunteering opportunities.
“Times are tough in our communities, but it’s clear that more Americans than ever want to help solve local problems. We’ve already seen an increase of more than 12% in community service activity this year alone,” said Robert Rosenthal, Director of Communications of VolunteerMatch.
“Our hope is that we are giving a community that is inspired to contribute the tools and information to make an impact on the causes that are most important to them,” said Tom Newman, President of Interactive One. “Community service is at the heart of Radio One’s mission and history and we felt that in these challenging economic times we needed to be front and center as leaders. I am very excited to see how BlackPlanet Rising will mobilize the community further by introducing and encouraging acts of service and social change online. There is really nothing out there like this.”
Additionally, BlackPlanet Rising will put a strong emphasis in the area of education by partnering with DonorsChoose.org, a non-profit website that connects users to public schools in need. This provides BlackPlanet Rising’s community with the chance to help build the next generation of future leaders, and provide funds to support critical resources, including books, computers, supplies, field trips, and much more. The user chooses an educational project written by a public school teacher to support and DonorsChoose.org delivers materials directly to the school. In return, the user receives photos and thank you notes from the teacher and students whose lives were impacted.
“We are grateful that BlackPlanet Rising has chosen to highlight the importance of education and offer their users the opportunity to give back to their local schools and students,” said Yaritza Olmeda, East Region Associate Director, of DonorsChoose.org.
Other highlights of the site will include the Riser of the Month, which will profile individuals who have done exceptional work and made a difference in their community; a News section to provide briefs on community service; and an Upcoming Events section to highlight large scale and regional events that encourage users to get involved. BlackPlanet.com will host the BlackPlanet Rising group for members to share stories, insights and personal recommendations for community involvement.
###
ABOUT INTERACTIVE ONE
Interactive One has over fifteen million members and reaches over nine million Black Americans each month. With approximately eight billion annual page views on its suite of sites, the Company has become the definitive social network for Black America through BlackPlanet, as well as a number of leading content sites. These sites include: NewsOne (www.NewsOne.com), which provides up to the minute, comprehensive coverage of newsworthy events relevant to African Americans across the country and the world through syndicated news, original news reports, local content and opinion blogs from some of the most provocative minds in Black America; TheUrbanDaily (www.TheUrbanDaily.com), which serves as the eyes and ears for African Americans looking for a one-stop, comprehensive destination for entertainment news, information, gossip and opinion and original celebrity interviews; HelloBeautiful (www.HelloBeautiful.com), which celebrates the lives and style of African American women with a dynamic daily mix of fashion, beauty, entertainment and relationship content; and Elev8 (www.Elev8.com) which is a personal empowerment website dedicated to uplifting and enriching the lives of African Americans by offering services, tools, information and community.
Interactive One was launched by Radio One in 2008 to complement Radio One’s existing portfolio of media companies targeting the African American community. Since its launch, Interactive One has quickly become the #1 online platform for the African American community. Interactive One is powered by the mission to connect, inform, entertain and inspire the entire African American community.
ABOUT RADIO ONE
Radio One, Inc. (www.radio-one.com) is one of the nation’s largest radio broadcasting companies and the largest radio broadcasting company that primarily targets African American and urban listeners. Radio One owns and/or operates 52 radio stations located in 16 urban markets in the United States. Radio One also owns Magazine One, which publishes Giant Magazine (www.giantmag.com), interests in TV One (www.tvoneonline.com), a cable/satellite network programming primarily to African Americans, Reach Media (www.blackamericaweb.com), owner of the Tom Joyner Morning Show and other businesses associated with Tom Joyner, and Interactive One. The company is led by Chairperson and Founder Catherine L. Hughes, and her son, Alfred Liggins, III, who is Chief Executive Officer and President.
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